Marketing partners, also from non-EU countries, with whom we can carry out advertising campaigns and measure their success.
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Google Ads
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Remarketing and personalised advertising using data matching: analysis of usage behaviour on our website (e.g. products viewed). We also transfer pseudonymised customer data (including hashed email addresses, postal addresses, order value, product categories and purchase dates) to Google in order to display personalised advertising to you on Google services (Search, Display, YouTube, Gmail) and to create similar target groups. The transfer to Google LLC (USA) is based on the EU Commission’s adequacy decision regarding the EU-US Data Privacy Framework (Art. 45 GDPR). In addition, standard contractual clauses have been agreed (Art. 46(2)(c) GDPR).
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 United States of America
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Facebook Ads
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Remarketing and personalised advertising using data matching: analysis of usage behaviour on our website (e.g. products viewed). We also transfer pseudonymised customer data (including hashed email addresses, postal addresses, order value, product categories and purchase dates) to Meta in order to display personalised advertising to you on Facebook and Instagram and to create similar target groups (lookalike audiences). The transfer to Meta (USA) is based on the EU Commission’s adequacy decision regarding the EU-US Data Privacy Framework (Art. 45 GDPR). In addition, standard contractual clauses have been agreed (Art. 46(2)(c) GDPR).
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
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Criteo
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Remarketing and personalised advertising using data matching: analysis of user behaviour on our website (e.g. products viewed). We also transfer pseudonymised customer data (including hashed email addresses, postal addresses and other purchase data) in order to display personalised advertising to you on the operator’s services and websites and to create similar target groups.
32 Rue Blanche, 75009 Paris France
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Bing Ads
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Sales analysis: to measure the success of our advertising campaigns. This involves recording, in pseudonymised form, whether a purchase was made on our website following a click on an advertisement.
Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 United States of America
